When you are pregnant, the time can be used for you (and if relevant, your partner) to learn about the benefits of lactation and tools for success. It can be a time to ask questions, express concerns, and get support. Once your baby is born, an early counseling session can help to ensure that you begin the process of nursing with optimal practices for comfort and sustainability. Counseling services may also be booked if an issue or concern arises at any time during the nursing process. Evidence supports that working with a CLC can increase likelihood of initiating and sustaining lactation.